ConnectIT 2022

ConnectIT is a global tech conference encouraging SMBs (Small/Medium businesses) to learn and engage with Datto & Kasyea's offerings. I was one of two designers tasked to brand this recurring event. I aimed to engage our growing audience while keeping a lively & engaging brand.

Creating a new color pallet & strong brand identity, my concept stood out by introducing organic shapes to balance the hero element of each piece. I envisioned an animated experience that would flow like waves over the canvas. Though my concept wasn't chosen, its elements live on within the current ConnectIT brand as it inspired the current palette and supporting elements.