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DattoCon Washington 2022

Event Branding

DattoCon Washington was Datto's first tech conference after COVID-19 restrictions were lifted. After canceling our biggest conference of the year twice, and uncertainty in the next - we were tasked with designing a brand that could gather our returning clients but also encourage new businesses that grew during COVID-19 to make international appearances.

Being the 10-year conference anniversary, my concept was chosen because of the logo lockup focusing on Datto's past signage. This, and my forward momentum moving geometric shapes, paired with a vibrant palette. I continued to work on the Run of Show deck and provided creative direction as lead designer for this event.

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